Sloane & Mercer
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Law
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Digital Marketing
Sloane & Mercer
Law
Digital Marketing
For Sloane & Mercer, the opportunity was to redefine how a financial law firm presents itself, moving beyond traditional formality toward a clearer, more intentional expression of trust and expertise. The challenge was to create a brand that conveys authority and expertise while remaining approachable and values-driven.
Visual Protocol led the brand and digital strategy, developing a cohesive identity and website experience grounded in clarity, structure, and empathy. Every element from brand voice and visual hierarchy to layout and pacing, was designed to support understanding and confidence. Across all touchpoints, Sloane & Mercer presents itself as a human-centered law firm, where legal precision and long-term thinking are guided by a genuine respect for people.
